Communications.Digital and Media Services Manager.3997 Arts, Media & Design Jobs - Bartow, FL at Geebo

Communications.Digital and Media Services Manager.3997

Polk County Florida Polk County Florida Bartow, FL Bartow, FL Full-time Full-time $66,102 - $76,003 a year $66,102 - $76,003 a year 5 days ago 5 days ago 5 days ago COMMUNICATIONS DIGITAL AND MEDIA SERVICES MANAGER $66,102.
40-$76,003.
20 PG 21 EXEMPT Employee Benefits Direct Deposit, Bi-Weekly Pay Checks Medical, Dental, Vision Life Insurance FRS Retirement 10 Paid Holidays Paid Time Off Tuition Reimbursement Education Incentives Deferred Compensation Plan Wellness Incentives Employee Assistance Program (EAP) Free Employee Gym Free Employee Health Clinic Must have the physical, developmental, and mental ability to perform job tasks, work efforts, responsibilities and duties of the job illustrated below:
MAJOR FUNCTIONS Develops communications programs, writes copy, creates design elements, and continuously monitors and evaluates the effectiveness of communications and campaigns for Polk County government.
This includes leading the development of all marketing initiatives including branding, advertising, and creating strategies for effectively reaching markets to deliver timely and impactful messages.
Supervises communication professionals and advises them on projects and relationships with client divisions and the media.
Manages the implementation of goals, strategies and objectives of the division's digital media, marketing, and public information services.
ILLUSTRATIVE DUTIES Under general supervision, strategize, create, and manage public relations, media relations and marketing projects for internal and external education and communication.
Includes:
Developing a comprehensive digital media strategy and oversee, maintain, and update all aspects of the county's online presence including websites, social media accounts, email communication, search engine optimization (SEO) and content creation.
Creating and posting content relevant to the media strategies and branding on the county's websites, employee app, social media, and traditional media.
Providing leadership and guidance in execution of public information and communications marketing strategies, internal communications, and prioritizing workloads to meet deadlines.
Using project management software, plan projects, manage resources and track time, visualize data, and generate reports to keep projects on time, within budget and aligned with goals.
Establishing and maintaining ongoing business relationships with vendors, consultants, and division directors for developing and executing marketing and public information strategies.
Serving as an expert in the creation of engaging, sharable content and make recommendations on behalf of your team as it relates to content strategy and needs.
Planning, researching, writing and editing copy for publication, using AP Style, for news releases, brochures, booklets, and digital media, then disseminating information through appropriate channels.
Translating complex marketing objectives into effective messages for the public to drive resident engagement and ensure messages are consistent and accurate across all channels.
Overseeing and performing media relations duties, including fielding questions from the media, public records requests ,media buying, and with direction, act as spokesperson with local, regional, and state media.
Responding to incident command and senior leadership requests after hours ,weekends and holidays for Public Information Officer (PIO) call-out for newsworthy events.
Providing event coordination services and publicity for seminars, town hall meetings, lectures, open houses, ribbon cuttings, etc.
Attend events and take photos when assigned.
Designing or editing PowerPoint presentations; create infographics from data.
Preparing complex performance measures and metrics, analysis, and statistical information for the director in a timely manner.
Perform other related duties as required.
KNOWLEDGE, ABILITIES AND SKILLS Must possess required knowledge, skills, abilities, and experience and be able to demonstrate that the essential functions of the job can be performed.
Must be proficient in Microsoft Office (Word, Excel, PowerPoint, and Outlook), Adobe Creative Suite (InDesign, Illustrator and Photoshop), Content Management Software (WordPress) for websites, Constant Contact and other web-based applications, Hootsuite and social media platforms.
Must have the ability to create intermediate level posters, flyers and brochures in Adobe InDesign and work with photography and layered design in Adobe Photoshop.
Digital photography skills are highly recommended.
Knowledge of creating and curating graphics and short videos/live feeds for social channels.
Knowledge of social media and digital writing and design principles, techniques and skills including ability to design, layout, edit and/or manipulate digital graphics and/or images.
Able to analyze, review and implement keywords and phrases copy to increase traffic to websites (SEO).
Must be well-organized and capable of managing multiple projects concurrently with potential for frequent interruptions and priority changes in a fast-paced environment.
Must have excellent oral and written communications skills; able to write and edit copy using AP Style Must have superior interpersonal skills when meeting and dealing with senior staff, the media, elected officials and the public.
Must be able to work well in a team environment seeking and embracing ideas from others.
MINIMUM QUALIFICATIONS Graduate of an accredited four (4) year college or university with major course work in public relations, marketing, or communications.
Minimum of eight (8) years full-time compensated public relations, marketing, graphic design, or related experience.
Must have five (5) years working experience with online media strategies, including website development and social media applications and management.
Demonstrated success, through analytics, in building audience on professional social media channels, with accurate and attractive posts.
Minimum of three (3) years supervisory experience in a communications environment Must possess a valid driver license and be able to secure a valid Florida Driver License at the time of employment.
SPECIAL REQUIREMENTS Must be willing to work beyond normal hours (evenings/weekends) when necessary.
This position may be required to report for work when a declaration of emergency has been declared in Polk County.
Bachelor's Degree.
Estimated Salary: $20 to $28 per hour based on qualifications.

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